Ivan balliu wasserman media group5/1/2023 ![]() ![]() ![]() The Collective announcement comes in conjunction with another development from the Wasserman Foundation, the Wasserman family’s private foundation. With the backing of all of Wasserman and Casey, The Collective aims to contribute to that goal while moving our industry forward.” “We have both a responsibility and an opportunity to utilize our expertise and network to empower women. “The Collective is the culmination of decades of successful work representing women and helping brands connect to women,” says Thayer Lavielle, Executive Vice President at The Collective. The new division will deliver “unique strategy, insights, and ideas for talent, brands, and properties focused on empowering and speaking to women.”ĭesigned to be more than just a PR agency, the Collective will offer resources for female-focused initiatives, utilizing the full reach of Wasserman entities to support business and client campaigns. “The Collective is being launched to raise the visibility of women in sports, entertainment, and culture,” reads the press release. ![]()
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